How Powdered Alcohol Should Be An Alternative For Carrying...

The purpose behind the invention of powered alcohol is for consumers to have an alternative to carrying alcohol bottles. Powered Alcohol also known as Palcohol is a lightweight product that does not spill which makes easier to carry around. This makes it the perfect product for legally age drinking adults who like to travel, go hiking, and camping. The product will be presented to consumers as â€Å"On the GO Cocktail Mix.† The brand â€Å"On the Go Cocktail Mix† advertises on its packaging â€Å"On the Go† which gives consumers the idea of having to product available anywhere they go. The following marketing report will discuss how powdered alcohol would be an alternative to carrying liquid alcohol. It will also elaborate on marketing strategies, market segmentation, environmental and social responsibilities, ethical issues, global marketing and the internet. Marketing Mix Product: The alcohol comes in a powdered form, which make it more compact. Being compact makes it easier to take on the go. The product can fit in a small zipper pouch of a hiking, camping or outdoor backpack. The product is also easier to take for outdoor activities like camping, hiking and also traveling. The powered alcohol contains the same or less amount of alcohol volume as a standard liquid mix drink. The product is lighter in weight compared to a liquid bottle of alcohol. This will make it easier for legally age drinking adults to carry around the product. There would be no need for consumers to carryShow MoreRelatedInternal Revenue Code 1939278050 Words   |  1113 Pagesin addition of such excess. $3,591,000 upon surtax net incomes of $5,000,000; and upon surtax net incomes in excess of $5,000,000,75 per centum in addition of such excess. (c) TAX IN CASE OF CAPITAL GAINS OR LOSSES.— For rate and computation of alternative tax in lieu of normal tax and surtax in the case of a capital gain or loss from the sale or exchange of capital assets held for more than eighteen months, see section 117 (c). (d) SALE OF OIL OR GAS PROPERTIES.— For limitation of surtax attributableRead MoreMarketing Management130471 Words   |  522 Pagesto customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Hence it can be surmised that marketing is basically meeting unmet needs for target markets, identifying those unmet needs and planning how to meet them through products, services, and ideas. Communicating the value to them along with pricing which is affordable and profitable and also distributing the products so that customers have appropriate accessibility and have quick and easy deliveryRead MoreAn Introduction to Hydrophonics and Controlled Environment Agriculture40110 Words   |  161 PagesHydroponics: Past, Present and Future The Plant How to grow greenhouse crops Plant Protection: Insects and Diseases B asic Principals of Hydroponics Transplant Production Pollination, Fertilization and Bee Management Fruit Harvesting, Grading and Storage Plant Nutrition and Nutritional Disorders Fertigation Systems and Nutrient Solutions Greenhouse Site Selection Greenhouse Structures Greenhouse Control Systems Greenhouse Energy and Resource Alternatives â€Å"Greening† the Greenhouse Greenhouse MarketingRead MoreBrand Building Blocks96400 Words   |  386 PagesChoice enter their markets through brand extension strategies. In the snack category, Frito-Lay has seen regional brands expand and Budweiser s Eagle brand break out of its niche to become a major competitor. New product forms that provide real alternatives for the customer have encroached the soft drink market, bottled water, carbonated water, fruit-based drinks, and new age drinks, among others. Additional competitors not only contribute to price pressure and brand complexity, but also makeRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pageswritten permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011, fax (201)748-6008, website http://www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL